Trends

										                                        
                                                18                                            

                                                Sep                                            

                                                2026                                            

                                            	The Power of Salt                                            
                                        
                                        	From standing barefoot on salt crystals and swimming in the sea to salt rooms and breathing in sea air—we explore what sea salt can truly do for our bodies, where its benefits are supported by evidence, and where the myths begin.                                        

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                                                17                                            

                                                Sep                                            

                                                2026                                            

                                            	Lemonade Is Always in Style                                            
                                        
                                        	In Mediterranean squares it is served from large glass dispensers, while in Europe's finest bars it has become the foundation of sophisticated alcohol-free cocktails. Yet its greatest value remains its simplicity—freshly squeezed lemons, water, and ice.                                        

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                                                16                                            

                                                Sep                                            

                                                2026                                            

                                            	When a Trend Stops Being Interesting                                            
                                        
                                        	Trends once lasted for entire seasons. Today, they last about as long as the average reel – just enough time for us to notice them, photograph them, post them and replace them with something new the very next day. Yesterday we were queuing for Dubai chocolate, today we are ordering matcha lattes with oat milk, and tomorrow the internet will already have a new favourite.                                        

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                                                08                                            

                                                Sep                                            

                                                2026                                            

                                            	Quiet Summer, Big Changes                                            
                                        
                                        	For hospitality businesses, the quieter summer months can offer a valuable pause, but also an opportunity to refresh the interior, refine the menu, introduce new details and prepare ideas that will surprise guests when they return to the city. Because a good venue does not wait for the new season – it prepares for it carefully.                                        

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                                                19                                            

                                                Aug                                            

                                                2026                                            

                                            	The Perfection of Imperfection                                            
                                        
                                        	Handmade ceramics, natural materials, and unique tableware pieces are becoming the new symbol of contemporary gastronomy.                                        

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                                                23                                            

                                                Jul                                            

                                                2026                                            

                                            	The aesthetics of space                                            
                                        
                                        	The moment you step into a new café or restaurant, you instinctively reach for your phone. Your gaze searches for the best light, the perfect angle, the detail that will stand out on screen. It’s no longer just a habit—it has become part of the experience.                                        

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                                                21                                            

                                                Jul                                            

                                                2026                                            

                                            	Golden Hours After the Beach                                            
                                        
                                        	After-sun culture is not just about skincare after sun exposure; it is a small space of pause where the day slows down and a vacation takes on its most intimate form. In those quiet minutes after the beach, between salt, a shower, body lotion and the evening light, we return to ourselves—calmer and more present.                                        

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                                                19                                            

                                                May                                            

                                                2026                                            

                                            	Mediterranean Chic                                            
                                        
                                        	From elegant swimsuits and oversized straw hats to modern sunglasses and raffia bags – summer 2026 brings a sophisticated yet relaxed aesthetic that perfectly suits the Montenegrin coast.                                        

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                                                14                                            

                                                May                                            

                                                2026                                            

                                            	Emotional architecture                                             
                                        
                                        	Whether you are opening a new bistro, a large capacity café or freshening up an old neighbourhood bar, the 2026 trends are defined by the warmth of the space, hyper-personalization and harmonious integration of “invisible” technology. 

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                                                13                                            

                                                May                                            

                                                2026                                            

                                            	Between ritual and contemporary taste                                            
                                        
                                        	In today’s beverage culture, the non-alcoholic category is increasingly positioning itself between two key expectations: the ritual of consumption and flavors that align with evolving consumer habits. Once limited to a few predictable choices, it is now becoming an integral part of carefully curated wine, bar and aperitivo menus—meeting the same standards of style, presentation and quality.                                        

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                                                12                                            

                                                May                                            

                                                2026                                            

                                            	Invisible borders                                            
                                        
                                        	 In a world where borders were once becoming increasingly invisible, tourism long stood as a symbol of freedom. Air travel was more accessible than ever, destinations more open, and journeys spontaneous. The idea that the world could be explored without significant barriers became almost taken for granted. Today, that image is rapidly changing. The year 2026 marks a turning point, where tourism shifts from the realm of free movement into a space of control—technological, political and economic.                                        

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                                                20                                            

                                                Apr                                            

                                                2026                                            

                                            	The uniform as a signature of luxury                                            
                                        
                                        	In hotels and restaurants around the world, staff uniforms have become much more than work clothing. They are the visual identity of a brand, the first impression a guest remembers, and a discreet symbol of style, elegance, and professionalism.                                        

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