In today’s beverage culture, the non-alcoholic category is increasingly positioning itself between two key expectations: the ritual of consumption and flavors that align with evolving consumer habits. Once limited to a few predictable choices, it is now becoming an integral part of carefully curated wine, bar and aperitivo menus—meeting the same standards of style, presentation and quality.
Within this shift, the brands that stand out the most are those that understand that the modern guest is not looking for a substitute, but for a complete experience in the glass. Mionetto and Giffard approach this category from two different worlds, yet with the same level of precision. One is rooted in the Italian tradition of sparkling wines and aperitifs, the other in the French expertise of liqueurs and bar aromatics. Together, they shape the contemporary language of non-alcoholic offerings.
Mionetto – Italian style in a non-alcoholic interpretation
With a tradition dating back to 1887 in Valdobbiadene, in the heart of the Prosecco region, Mionetto is one of the most recognizable names in the world of sparkling wines. Over more than 135 years, the brand has built a style defined by freshness, elegance and consistent quality, with a portfolio that includes Cartizze DOCG, Prosecco DOCG Lux, Prosecco DOC Brut, Extra Dry and Rosé labels. It is precisely from this heritage that its non-alcoholic segment emerges—as a natural extension of an already well-defined identity.
Mionetto 0.0% Alcohol-Free Sparkling offers a non-alcoholic interpretation of the Prosecco Brut style, with pronounced freshness, citrus notes, green apple and a fine, persistent perlage. Its character remains light and clean, with clearly defined aromatics and the refined feel of a sparkling aperitif serve.
The production process begins with the vinification of Glera grapes, followed by controlled dealcoholization designed to preserve the aromatic profile. Final balancing and the addition of CO₂ ensure that the product retains the texture and freshness expected from the sparkling category.
The visual identity remains consistent—maintaining the recognizable brand aesthetic, with a subtle element indicating the alcohol-free version, without disrupting the overall visual language.
Beyond the sparkling segment, Mionetto expands its story through the aperitivo category, closely linked to one of the most recognizable formats of contemporary consumption—the spritz.
Mionetto Aperitivo delivers a citrus-forward profile of orange and grapefruit, with balanced bitterness and herbal notes, positioning it as a perfect base for a spritz. Mionetto Aperitivo 0.0% translates that same structure into a non-alcoholic version.
These two SKUs are designed specifically for the spritz serve—a simple combination of aperitivo, sparkling wine or its alcohol-free alternative, ice and citrus. In this format, they truly come into their own: light, refreshing and visually appealing, ideal for daytime and early evening occasions.
Combined with Mionetto 0.0% Alcohol-Free Sparkling, they allow for a fully alcohol-free spritz—while preserving the same rhythm, presentation and experience that have made this format globally iconic.
Giffard draws on its long-standing expertise in fruit and botanical maceration, applying the so-called shrub technique, where wine vinegar replaces alcohol as a natural extractor of aromas. This process enables intense, authentic flavors with significantly lower sugar content, giving the liqueurs complexity and balance that make them ideal for cocktails.
After maceration, the product is carefully stabilized and pasteurized, resulting in a rich, layered and completely alcohol-free liqueur—ready to function as a true cocktail ingredient.
Giffard’s non-alcoholic liqueurs and bases are available in a wide range of flavors, from fresh citrus to exotic notes. Thanks to their aromatic depth and natural acidity, these products allow bartenders to create sophisticated cocktails without compromise.
The most popular flavors include:
Grapefruit Alcohol-Free – pink grapefruit with a balanced sweet-and-sour structure and subtle vegetal notes
Elderflower Alcohol-Free – delicate floral notes with exotic hints of lychee and saffron
Ginger Alcohol-Free – intense ginger with citrus and herbal character
Pineapple Alcohol-Free – tropical sweetness of candied pineapple with a light spicy finish
Spritz Alcohol-Free – a vibrant citrus bitter, perfect for modern non-alcoholic aperitifs
Triple Sec Alcohol-Free – bright orange peel notes, moderate sweetness and refreshing aromatics, designed as a non-alcoholic alternative to classic Triple Sec
In addition to liqueurs, Giffard also offers the Non-Alcoholic Cocktail Base line—true aromatic bases created to replace traditional spirits such as rum, tequila, whisky, gin and vermouth in the same proportions. Developed over four years of research, they deliver the complexity required for serious zero-proof cocktails.
Non-alcoholic cocktails are no longer a secondary option—they have become an essential part of any quality cocktail menu. Statistics show that nearly half of consumers increasingly choose non-alcoholic beverages, both at home and in hospitality venues, while premium zero-proof products are gaining more space on shelves and behind bars.
Giffard enables hospitality professionals to:
offer a premium experience to guests who do not consume alcohol,
enhance their cocktail menu without increasing operational complexity,
create innovative signature cocktails that leave a strong impression,
follow global trends with professional-grade products.
