In the year marking its 35th anniversary, ENTEXT has opened a new showroom in Bar, at Bulevar JNA bb. The new location introduces a contemporary approach to presenting interior and exterior solutions, designed to allow clients to explore, combine and select all the elements needed to fully furnish and equip a space in one place.
The opening in Bar was presented not simply as an expansion of the company’s retail network, but as a continuation of the ENTEXT story, built on long-term relationships, expertise and the trust the company has cultivated with its clients and partners for three and a half decades.
Speaking about the importance of the new location and the showroom concept, ENTEXT Executive Director Ana Radonjić emphasized that Bar is not “just another location” for the company, but an important part of its further development in the south of Montenegro.
“Bar and the southern region are developing rapidly, and we want to be part of that growth. Our idea is for ENTEXT to become a place where clients can explore different possibilities and, through consultation, professional support and visual experience, arrive at the right solution for their project – from the initial idea to final implementation,” Radonjić said.
One of the new features of the Bar showroom is the stronger integration of furniture into the company’s overall offering. In this way, ENTEXT further connects ceramics, sanitary ware, flooring, lighting, furniture and other interior and exterior elements, allowing a space to be considered as a whole rather than as a series of individual products.
“Here, we do not approach a space through individual products. We bring together materials, function, design and the way the space will actually be used. We wanted what clients see in the showroom to be as close as possible to real-life settings and projects,” Radonjić explained.
Sandra Manojlović, ENTEXT’s Marketing and PR Director, also reflected on the values that have underpinned the company’s 35 years in business.
A special part of the evening was dedicated to the local community. ENTEXT presented the Bar Protection and Rescue Service with a voucher worth €10,000 in ENTEXT materials, intended for necessary renovation works at the Service’s premises.
“For us, a good space has never been only about materials, design or aesthetics. Above all, a good space is one that serves people. That is why we wanted the opening of our showroom in Bar to bring tangible value to the community of which we are becoming an even stronger part. If we have spent 35 years saying that we build spaces and trust, it is important to us to demonstrate that through our actions as well,” Manojlović emphasized.
Aco Vulević, Commander of the Bar Protection and Rescue Service, thanked the company for the donation, describing it as a valuable example of support for both the Service and the local community.
An important part of the new location’s identity is the building itself, designed in 2012 by Professor Vasilije Milunović. ENTEXT retained the building’s existing architectural value as the foundation for the new concept, while the showroom interior was designed by Studio KOTA and Montenegrin architect Maja Dapčević, who drew on her professional experience in Montenegro and Italy to create a contemporary spatial concept.
“Our intention was not to erase the building’s existing architectural story, but to continue it in our own way through the interior. Likewise, we wanted the offering to feel less like a product catalogue and more like a space where clients can imagine their own home, hotel or another project,” Radonjić said.
She expressed particular gratitude to the ENTEXT team, partners, suppliers and companies involved in bringing the showroom to life, stressing that strong partnerships are not built through a single project, but through continuity, hard work and respect for agreements.
The new showroom in Bar was conceived precisely as a place for this kind of collaboration – a space where architecture, design, materials, investment and people come together, and where ideas are transformed into concrete solutions.
Following the official part of the evening, guests continued the celebration with a programme of music and gastronomy, marking together the opening of ENTEXT’s new address and the company’s 35 years in business.
