As if we underestimate the competition.
As if we underestimate the common sense of tourists.
We do everything against our own benefit, chasing quick profit — as if tourism here began only yesterday.
But tourism did not begin here yesterday.
And yet, for us, it’s as if there is only one rule: “Take now, take instantly, take as much as possible.”
Tomorrow does not exist.
Our work is poor.
From the summer season, the only thing worth keeping is — summer itself.
It is lovely to write about summer.
But about the season — about how bad it is, how we have turned a rational approach upside down — I no longer know if it makes sense to even speak.
They will say it was good. Excellent, even.
They will say it was better than the last, the same as 2019.
They will say…
And yet we all saw with our own eyes how it really was.
Our citizens mostly do not spend their summers in Montenegro (those who can — go abroad).
They don’t want to watch this…
If anyone even cares, aside from the people who truly live off tourism and appreciate the beauty of the country they live in.
Foreigners, interestingly enough, have understood the value of Montenegro’s natural beauty and the opportunities for tourism development.
So we get new approaches, concepts, and experiences — from them.
They have turned this beauty of ours, with respect for nature, into a business.
And a good business at that.
It’s great that we go to them, to see how to enjoy nature while protecting it, and at the same time making profit.
They bring us entirely new forms and experiences.
We need stories like these.
They enrich Montenegro’s tourism offer.
But even more — we need those lessons.
Because we underestimated the beauty of our own country long ago.
So much for the season, which is nothing but an illusion.
Let’s talk about something we love: summer.
Let’s talk about us, personally, about August.
These are light, beautiful topics. And we love them.
Do you plan to have the best summer ever?
August is here. Locals are counting the days until the season ends.
Tourists are still sipping coffee with a view of the horizon.
But nature doesn’t count — it knows.
Lavender is drying.
Watermelons are passing.
Figs offer themselves freely.
The sun is lower, yet warmer.
Summer is entering its silence.
What we need is: one more weekend of rest on the Adriatic coast.
One more morning on the promenade.
One more climb up the mountain with a view that quiets the mind.
One more evening under the stars, when summer whispers through the chirping of crickets.
This is the time for late dinners with wine.
For aimless walks.
For glances that say: “It’s still here. It still lasts.”
We all want: ONE MORE DAY OF SUMMER.
One more morning without an alarm.
One more mountain view.
One more meal under the open sky.
One more coffee with our feet in the sand.
One more smile without reason.
One more evening under the stars.
One more “one more.”
One more euro?
