There are events that are announced — and those which simply happen at a right moment. The HoReCa Fair in Podgorica was exactly such an event: long awaited encounter of an industry which, more than ever before, had the need to be seen, heard and felt again. Since this fair was not just an exhibition area — it was an experience.
At the “Imanje Knjaz” in Podgorica, during the two-day HoReCa Fair, this important business event reconfirmed its role of the central place of encounter of the professionals from the field of hotel and restaurant management.
Since, this fair was not a mere exhibition area — it was an experience.
The Fair gathered around 8.000 visitors, while on more than 3.000 square metres of the exhibition area 60 exhibitors with as many as 500 different brands from the sectors of food, drinks, equipment and accompanying services for HoReCa industry.
The Programme of the Fair was realized in three theme halls, where during two days, numerous professional activities were being organized. Special attention was drawn to the panel entitled “Future of HoReCa sector: trends, challenges and opportunities”, with the participation of the renowned industry representatives and the experts from the field of tourism and hospitality/catering industry. The Panel discussion raised important questions on market development, business innovations and improvement of the quality of services in the region.
One hall smelled of freshly prepared food, warm, rich flavours which invoke the Mediterranean and round-the-table gatherings. In the adjacent one, the tone changed — chocolate, ice-creams… sweet and seductive flavours, took the visitors to a completely different world. And then, several steps further away, the atmosphere of luxury hotels: discrete scents of hotel cosmetics, carefully selected fabrics, sophisticated details of the interior defining contemporary hospitality.
Among these worlds — the energy in motion.
Chefs in full swing, pizza masters skilfully shaping the dough before the spectators’ eyes, summer evoking artisan ice-cream display cases, carefully arranged plates, tastings which followed one another minute after minute. Every step was bringing a new story — from top-quality victuals and beverages, to the equipment, design and solutions which shape contemporary hospitality/catering space.
Special layer of the Fair was the segment dedicated to the interior and equipment — where one could clearly discern the directions which hospitality/catering aesthetics was taking: natural materials, warm colours, functionality that does not compromise elegance. Since today a space is not arranged just to be nice-looking — but to be remembered.
Everything was there — and perhaps this is exactly its greatest strength.
The HoReCa Fair has brought us what Montenegrin hospitality/catering and tourist scene had been missing for years: the energy of encounter, live exchange of ideas and the feeling of community which no digital platform can replace.
High-level organization, carefully designed concept and clear vision resulted in an event which was not only successful, but very much needed.
The atmosphere which is rarely seen at domestic fairs — dynamic, lively, professional, but concurrently relaxed — created a space where people, ideas and businesses interacted naturally. Exactly that kind of energy showed how much potential the HoReCa community in Montenegro had when gathered in one place.
And perhaps most importantly — this fair was not just an overview of what HoReCa industry today is, but a hint of what it may yet become.
One place, endless encounters — and feeling that the best is yet to come.
The HoReCa Fair has brought what Montenegrin hospitality/catering and tourist scene has been missing for years: the energy of encounter, live exchange of ideas and the feeling of community which no digital platform can replace. High level of organization, carefully designed concept and clear vision resulted in an event that was not only successful – but necessary.
The atmosphere which is rarely seen at domestic fairs — dynamic, lively, professional, but concurrently relaxed — created a space where people, ideas and businesses interacted naturally. Exactly that kind of energy showed how much potential the HoReCa community in Montenegro had when gathered in one place.
Then educational segment of the Fair was additionally enriched through 20 masterclass presentations, delivered by the renowned experts from the area of gastronomy, bar culture, café and hotel management. The presentations offered an opportunity to the visitors to learn about contemporary trends, new products and practical techniques which improve professional practice in the HoReCa sector.
And, perhaps, most importantly — this fair was not just an overview of what HoReCa industry today is, but a hint of what it may yet become.
Within the framework of the HoReCa Fair, Caffe Montenegro created its podcast corner — place of encounter, dialogue and ideas. In that very place, through spontaneous talks in a dynamic atmosphere of the event, stories were born that depict best the spirit of the HoReCa community.
Announcement talks for the podcast “Coffee with Caffe” were recorded live during the Fair, with special focus on the content and the quality of dialogue. Short, yet meaningful and inspirational encounters with professionals from the area of tourism, hospitality/catering, gastronomy and business showed how important it is to talk openly about the challenges, innovations and future of the sector which constitutes one of the cornerstones of Montenegrin economy and identity.
“Coffee with Caffe” is not a typical podcast interview format. It is an independently created media platform and the original project of the magazine Caffe Montenegro, developed with a clear editorial vision, defined identity and long-term development line. The Project was designed as an autonomous content — with its own concept and rhythm — which supplements naturally the mission of the brand, but also functions as a separate communication channel.
The format was designed as a free-standing, but editor-led dialogue. With no rigid form and predefined patterns, with the focus on authentic stories, first-hand experiences and professional insights. The goal is for every episode to bring a new perspective, relevant topic and real value for the community.
The “Coffee with Caffe” is more than a podcast — it is a project with strategic content and a place for dialogue where professionalism meets experience, and talks become stories which remain.
The guests of the podcast are people who shape the standards in the HoReCa sector and tourism — who launch trends, develop businesses, introduce innovations and create a recognizable service quality. It is exactly through such talks that our podcast has become a platform which not only informs, but documents contemporary trends in the HORECA industry and tourism.
Great interest in our podcast corner during the Fair reconfirmed the need for direct communication and platforms which connect professionals in this field. In the era of flesh news, the “Coffee with Caffe” offers a space for a thoughtful conversation, exchange of experiences and establishing a durable dialogue — befitting the industry based on people and relationships.
Launched in March, the podcast is a separate and authentic media platform that monitors the activities, develops content, starts conversations and contributes to the development of tourism and HORECA sector, the areas which are inextricably linked and mutually dependent.
